Recognized for product innovation and dynamic packaging, PRIME has grown from humble beginnings into an industry leader. From our industry-first Neon Flex® hi-visibility extension cords to our premium Bulldog Tough® job-site extension cord program, PRIME has developed a knack for introducing the "next big thing" to the marketplace. Our consumer-friendly packaging and merchandising programs make it easy for retailers to display our products and for consumers to find exactly what they need.

PRIME takes great pride in every product that bears our brand. Therefore, each product must be right. Prime designs quality into the product at every stage - from our over-sized plugs with extra heavy duty strain reliefs to imposing rigorous testing procedures - with over 70 different tests and inspection points on every item - that our product must pass at every step of manufacturing (and once again before it leaves our distribution center). Prime produces our wire & cable products in our two ISO & RoHS compliant factories. This assures our customers that each product will perform as expected, whether on the job site or in the home. Our extension cords are built to perform, and built to last.

Both our products and our people not only meet, but exceed expectations. Our commitment to customer service is exemplary. All of our products - from our indoor, appliance, outdoor and specialty cords to our power strips, adapters, and surge protectors, and all our other electrical accessories are made to last for years. Our dedication to the industry is unmatched in today's marketplace. We've been at it since 1986 and love what we do!

What we really do

We provide solutions, whether it be the best electrical products to get power from point A to point B or to protect your sensitive electronic equipment, you can count on Prime.

Our Vision

To continually provide high quality electrical products and support for both today's and tomorrow's electrical and electronic tools and devices. As your needs for power change, count on Prime to be on the cutting edge of what works!

History of the Company

Prime was founded in 1986 in Los Angeles, and manufactured extension cords serving the Industrial marketplace. Since then we have grown, both in product offering and size. Now Prime is a leader in the electrical industry - always working on the "next solution." We've grown because we've listened to our customers and we understand that Quality is paramount. Since 1986 PRIME has been a manufacturer of premium wire and cable products, including extension cords, surge protectors, power strips and adapters. During this time we have built a reputation for quality products and for meeting our customers' needs. We are very proud of the long-term relationships we have established with our customers. These partnerships have enabled us to grow from supplying primarily jobsite extension cords to a leading, full-line supplier of extension cords, surge protectors, power strips, work-lights, power adapters, generator cords, marine and RV extension cords and adapters, cord storage, spooled wire and related accessories.

Prime is a wholly owned subsidiary of YFC-BonEagle, a publicly traded company on the Taiwan Stock Exchange. This strengthens Prime's position as an industry leader, as YFC has two ISO & RoHS compliant factories in China in which we produce our products. This flexibility enables  us to serve our customers even better with:

  • more capacity
  • flexible distribution points - both from our domestic distribution centers in Southern California & North Carolina, and from Yantian & Shanghai, two key shipping points in China
  • around the clock service

We Value You!

In addition to making quality extension cords, surge protectors, timers, lighting and other electrical accessories, we make long-lasting relationships. Your satisfaction is important to us. That's why we're investing in our digital footprint - so we may continue to service our customers (YOU!) in the most convenient ways possible for your needs.